He was Deputy General Secretary of the British Liberal Party where he was heavily involved in the daily work of party political strategy and campaigning.

He spent five years as a full-time lobbyist, three running his own consultancy, working in both Westminster and with the European Parliament & Commission.

Director of Public Affairs for the international public relations company Burson-Marsteller in London until 1998, for the last 10 years he has been running a small team of consultants specialising in the area of public opinion, media, politics and issues management.

In 1993 he was made a Member of the order of the British Empire for political services in the United Kingdom.

Simon Bryceson works with companies on single issues that arise, or helps them plan their strategy across a range of issues. Most often, clients engage Simon when an acute issue arises. Other clients work with Simon in advance to ensure issues are avoided, and where possible converted to opportunities.

Services offered include:

• Helping clients to understand the nature of an issue, the actors involved and which combination of politics / media / pressure groups / public opinion is the critical driving force
• Working with clients to develop both business strategies and communications strategies
• Helping the client reach internal alignment
• Working with the client team on implementation

The experience of Simon and his team across disciplines and geographies means that they are able to implement key parts of any communications campaign themselves. Where more specific experience in a certain area or knowledge of a market is needed, the Bryceson team can give recommendations on the best individuals or agencies for that purpose, or often work within a wider team assembled by a client of lawyers, lobbyists and / or management consultants.